The Ultimate Email Marketing Guide 15 Tips To Fast Email Marketing Success!

A practical "how-to" list for email marketing success, from small to large business.Email marketing is easy (--ponder--) if you know how to do it. Wow, you have heard that one before, I'm sure. Is that not always the case - with almost anything? So, why even say it?

Because - in this case it is really true. However, so many small businesses make it more complex than it is; they don't fully understand or grasp the impact of list building, what tools, services and techniques are available, and don't recognize what a successful campaign and its results can and will mean for their businesses.We believe that a) simplicity of application, b) knowledge - and c) immediate action are the first steps to success. And, everything done in an ethical way - you got permission based marketing. Full speed ahead!

1. Get the legalities out of the way.

Did you know that recent changes in the search engine algorithms now recognize a privacy policy page as an important metric in the total number of items that helps your ranking and visibility? In fact, Google has over 100 variables that make up the secret sauce of their algorithmic search engines. Only two engineers at Google know it. (Eric Schmidt, CEO of Google chose not to learn it himself).

So, you should write and always provide a link to your privacy page. Starter text can be obtained from links below - and always make sure to review with your legal counsel for a final review. You will then include a link to it from your outgoing email campaigns.

Here are some places to start:

a) http://www.truste.org/pdf/WriteAGreatPrivacyPolicy.pdf

b) [http://www.marketingpower.com/content4740.php]

c) http://www.microsaw.com/privacy_policy.htm

2. Your site must capture user via first name (last name) & email address.

Burn this into your head - make it your site requirement - day one. There are too many online businesses that forget this simple rule. It's a must. If you are reading this article, then you probably already realize the importance of mailing lists.
Your audience is looking for good (relevant!) materials to solve problems in their life and business. Capture these visitors, and continue to provide this information and free information, you can grow your business by 1000% or more almost overnight, in some cases in any future mailing. It's super-important to have - and build a quality mailing list.

On your 'landing page' (sometimes called a sales page, gateway page, squeeze page, splash page) you should try to include this capture form on the "top of the fold" of your webpage. (Think of this as single sheet of paper, folded in half. The visitors will read the top portion first, from left to right - almost in an F-shaped order).

Therefore, make sure you:

Place this input form in a strategic location, "above the fold"

Make this coding your first priority for implementation - don't make it the last - or never (which many companies do)

3. Example Signup forms.

Search the internet for example sign up forms. A great technique is to look for companies that have this in their URL. Try this in Google (type into search box): allinurl: "free newsletter" (it will search any site that has this contained in the TITLE of the page).

Some examples of successful forms:

http://www.microsaw.com/myform.htm

http://www.marketingtips.com/newsletters

http://www.redhotcopy.com/workshop.htm - using interesting "slanted" pop-under and image (a black/white banana)

Note that you should always apply "up selling" techniques: links to other complimentary tools, software, articles & e-books.

In other words, give something away for free.

This is the Stephen Covey "emotional bank-account" working at its best. Web surfers are getting smarter and not just links to privacy policies and terms of use are recognized, but easy to read pages that are brief and to the point, score high. (Ed note: An example can be seen on the right side at http://www.microsaw.com/myform.htm - the "free 5-day SEO email course").

4. Popups, popunders, popup blockers & search engines.
Traditional popups (yes, the annoying ones) are banned from search engines like Google.

Therefore, smart marketers have come up with other means. They are called "popunders".
They use specialized JavaScript to display a pop-up box, but it's not tracked or recognized by popup-blockers or the search engines (Ed. Note: this could change, as the search engines change their smarts all the time).As of writing, you should use a pop-up box, and capture first name, last name & email. Don't make it an intrusive one though (it needs to follow your style sheet guidelines, in other words).Another way to go is to use what's called 'house-banners' -- ads that display compelling graphics, text - and uses your own local advertising system (example: double-click).

Here's what to do to capture interested visitors:
Apply a page that "slides" onto your page, and have it appear after 5 seconds.

Display this email form capture on all pages.
Only show it once, and only repeat 2-3 days later (assuming they come back). Many of the email marketing systems include this feature for you.Annoying, but it works. I went from 5% signups a day a 75% increase overnight - only a few weeks back.

Email Marketing Vs Direct Marketing Which Is Best

The question would be: how to make email work?; and, how to make direct marketing effective? Smart business would divide their budget and use both approaches to target their audience and grow their customers' database. What about you? Do not think you should at least try both methods and come up with your own conclusion instead of merely reading one or more articles and reaching a conclusion they have formed maybe through other readings instead of personal, extensive testing and statistics? Do not you think that marketing is all about tracking, testing and measuring your advertising in order to be able to turn a profit?

Way too many businesses are running their venture blindfolded, advertising here and there, not knowing with 100% accuracy where their customers are coming from, so they could advertise more often in that particular area, or using that specific channel. What a waste of time, money and effort!

Successful Direct Mail Marketing Tips For Real Estate Investing

Direct mail marketing is crucial to the success of any real estate investing business. Employing the right strategies for your direct mail campaigns means you will buy more houses, making more profits.

This article concentrates on success tips for your direct marketing campaigns.

Post Cards or Letters?

Which should you send for your direct marketing campaigns, letters or post cards? Your marketing needs can determine the answer to this question. Sometimes your training can determine the answer.

Before answering this question I have to mention that you MUST have targeted leads. You will get a better response if your leads are more targeted. No matter how effective your media is, the results will always depend on how well your leads are targeted.

The only people that receive letters in my business are probate leads. People who have inherited property have to go through the process of probate which can take several months. For this reason, I send them a letter every 30 days that is nice, personalized and sympathetic. After 6 months I do not contact them any more.

I use a red hand-written font to address the envelop.

Everyone else gets 2 post cards, spaced 30 days apart. I always like my post cards glossy with screaming colors and a real stamp. I always use a mailing label with a screaming color different from the rest of the card.

This attracts attention so they will not trash them with the rest of the mail.

I always get a local person to stick address stickers and stamps.